Now that many entrepreneurs are doing well again, I notice regularly that they have difficulty in defining a clear future strategy. Organic growth is always pleasant, but does not always feel comfortable. After all, it is the result of what you are doing every day. However, taking new paths, devising and developing new products or sales strategies, is where entrepreneurs get stuck and can use a tester. That can be in the boardroom or at the kitchen table, but my experience shows that an external consultant with an independent position and a fresh and wide view of possible alternatives can be very valuable in this role.